Teaching Content through Literature and Technology Trade Books

Introduction Education of little kids plays an important role in life: the way of how children are able to grasp new material and the principles according to which it is necessary to live influences their future and communication with other people around. In this paper, one of the cultural aspects of children education will be taken into consideration.Advertising We will write a custom essay sample on Teaching Content through Literature and Technology: Trade Books specifically for you for only $16.05 $11/page Learn More With the help of three trade books, 3rd grade students will be able to learn more about the First Thanksgiving Era and the history of this amazing holiday in the USA. Trade books are usually rich in captivating narrative and educative content, this is why they may promote students with a good change to understand the necessary aspects of the chosen holiday (Vacca Vacca, 2008). In this paper, three trade books will be evaluated: Mollyâ₠¬â„¢s Pilgrim was by Barbara Cohen in 1998, If You Were at the First Thanksgiving was created by Anne Kamma and Bert Dodson in 2001, and The Night before Thanksgiving was introduced by Natasha Wing and Tammie Lyon in 2001. All these books contain a number of interesting ideas to be discussed with the children of the 3rd grade and may be used in a variety of ways to make the education process more captivating and more effective for students as well as for teachers. A Month-Long Unit Based on the Books Chosen A Social Studies Unit on First Thanksgiving Era lasts for one month, and a teacher should make use of the three trade books chosen to help students understand people, time, and traditions in a new and comprehensible way (Ryder Graves, 2003). There are 8 lessons in the unit and each of them has its own purpose and organization. First Day Objective: to understand student’s attitude to holidays and introduce them Thanksgiving Day from a variety of perspective. Activities: A teacher informs the students about the importance of holidays in everyday life and talks about their favorite holidays and their reasons of their choices. Thanksgiving Era should be mentioned.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Second, Third, and Fourth Days Objective: to introduce three different sources about the same holiday, evaluate the level of information offered, and improve student vocabulary. Activities: Each lessons is devoted to the book chosen (first, The Night before Thanksgiving is analyzed as it is the most easiest source and contains a number of interesting pictures and explanations; second, Molly’s Pilgrim is considered as it is about the 3rd grade student who has to understand the importance of the holiday the way students should do; and finally, If You Were at the First Thanksgiving is the most serious trade book that has to be used and analyzed by students and teachers thoroughly). Fifth and Six Days Objective: to organize students’ activities and help to find practical application to students’ theoretical knowledge. Activities: students’ presentation of the Thanksgiving Day and the way of how they understand it; quizzes with the help of which students show their level of knowledge; competitions which are organized by the teacher to involve students in reading and learning. Seventh Day Objective: to evaluate student level of knowledge. Activities: students pass through the tests which are created by the teacher and get grades. Eighth Day Objective: to discuss the achievements of the studies and the wishes of studentsAdvertising We will write a custom essay sample on Teaching Content through Literature and Technology: Trade Books specifically for you for only $16.05 $11/page Learn More Activities: students and the teacher organize discussions during which it is possible to enlarge their k nowledge, share personal experiences, and ideas on how the holiday may be organized in the class. In general, the offered unit should be interesting for students and for the teachers because common exchange of knowledge is always educative. The Use of the Books Offered The Night before Thanksgiving by Wing and Lyon is the first book that will be offered for the students. With the help of easy syntax and educative content, the students are able to get the basic knowledge about the holiday and its impact on the development of relations between family members. Family has to be united to enjoy that big celebration through the nation (Wing Lyon, 2001). The most important content objectives this book addresses are to explain the significance of family relations and the importance of the holiday offered. Molly’s Pilgrim is the story written by Cohen that depicts the relations of a young girl with the world around. In addition to the theme of Thanksgiving day, this books teaches abo ut such important virtues like human rights, tolerance, and devotion to personal traditions. It is not easy to build good relations within a short period of time, this is why this book should become a guide for many students to rely on. The objective to be met while reading the book is to motivate students to read and learn more using their own experience and literature offered. If You Were at the First Thanksgiving by Kamma and Dodson is the collection of ideas about the historical perspective of the holiday. A number of questions about the Pilgrims, house decoration, and eating process are answered in the book. So that, the main content purpose that is all about enlarging student knowledge by means of reading is achieved.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Activities Built Around Available Technology The first technology activity that may support the use of the trade books chosen for the course is all about WebQuest. As a rule, the teacher has to design a web page so that it is possible to arouse student interest in reading as well as involve more students in classroom activities. In fact, the nature of WebQuest activity is similar to RAFT writing assignment: students are informed about some basics and have to follow the conditions offered. A teacher asks students fulfill the gaps in order to create an informative piece of work. The quest should consist of several components with the help of which students share their ideas and knowledge and promote distant communication. Another technology activity comes from CD-ROM books which focus on thorough studies of subjects. It is possible to provide students with CDs and ask them to look through the books offered and answer the questions offered at the end of the texts. With the help of such activities, students are able to develop their skills with computer’s use as well as become more aware of the soft. Of course, there is no need to introduce some complicated programs written on special languages: a number of images and space for answers is a good idea to attract students’ attention. Conclusion In general, the activities and books offered in this paper seem to be a powerful approach to the improvement of student knowledge. Teachers should take into consideration students’ possibilities and personal time to organize each activity in the most appropriate way. Current technological progress influences considerably the development of kids’ education, and it is very important to consider the achievements before and during the process. Only in case teachers are aware of the standards set, they may contribute children understanding of the world and help to improve their writing activities, reading skills, and vocabulary. Reference List Ryder, R. Graves, M. (2003). Reading and learning in content areas (3rd ed.). New York: John Wiley and Sons. Vacca, R.T. Vacca, A.J. (2008) Content area reading: literacy and learning across the curriculum. New York: Pearson Education. Wing, N. Lyon, T. (2001). The Night before Thanksgiving. New York: Grosset Dunlap. This essay on Teaching Content through Literature and Technology: Trade Books was written and submitted by user Mikayla Cline to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay about Study Guide Question Ch

Essay about Study Guide Question Ch Essay about Study Guide Question Ch Ulises Lopez 4-24-14 Period 4 English Study Guide Questions Chapters #26-31: 1. What was Scout's fantasy regarding Arthur (Boo) Radley? Scout's fantasy regarding Arthur Radley would be, to have a normal polite conversation with him and she also fantasized for him to be like every other neighbor in Maycomb. 2. What did Scout hear Miss Gates say at the courthouse?†¨In class, Miss Gates said," That's the difference between America and Germany. We are a democracy and Germany is a dictatorship. We don't believe in persecuting anybody. Persecution comes from people who are prejudiced. Compare and contrast these two statements. †¨What does this tell us about Miss Gates? Scout heard Miss Gates say, â€Å"It's time to teach the blacks a lesson.† That quote tells us that Miss Gates is just a hypocrite that she is just as racist as Hitler was, but for a different group of people. 3. What happened to Judge Taylor? Someone was breaking into the judge's house, but then the judge and his dog frightened him away. 4. What happened to Helen Robinson? Helen Robinson was harassed by Bob Ewell. He harrased Helen because he was furious that he didn't win the trial. 5. What was Scout's part in the pageant? Scout was a ham in the pageant. 6. Why did Scout and Jem not leave the school until almost everyone else had gone. Scout was embarrassed because she fell asleep, came on stage late during the pageant and ruined Mrs. Merriweather's program. 7. What happened to Jem and Scout on the way home from the pageant? On their way home from the pageant, Bob Ewell attacked Jem and Scout. 8. Who saved Jem and Scout? Who killed Bob Ewell? Boo Radley saved Jem and Scout. He also killed Bob Ewell. 9. Why did Heck Tate insist that Bob Ewell fell on his own knife? Heck Tate insist that Bob Ewell fell on his own knife because he figured out that Boo Radley killed Bob, but he saw no sense dragging the one he

How to Write the University of Delaware Essays 2018-2019

The University of Delaware is a large public research institution that offers a high-quality and affordable education to a diverse population of students. In 2013, Kiplinger’s Personal Finance Magazine rated UD as one of the best values in public higher education thanks to a â€Å"high four-year graduation rate, low average student debt at graduation, abundant financial aid, a low sticker price, and overall great value.† The University encourages its students to give back to the community as volunteers, and expand their horizons by studying abroad (UD piloted the United States’ first study-abroad program in 1923, and to this day, 30% of UD students study abroad). Because UD is increasingly recognized as offering high-quality and affordable education at a time when many students are worried about accumulating debt, the University of Delaware is also increasingly competitive. Receiving about 28,000 applicants a year, the university admits around 60% of them. The middle 50% of enrolled students have SAT reading scores from 580 to 660, SAT math scores from 570 to 670, and ACT composite scores between 25 and 29. While all UD students fill out the Common App, the school does have a rather distinctive set of short-response essay questions that can potentially push you into some uncomfortable territory. In order to navigate these questions and help you present your best self, the team at has composed the following guide. While this essay asks you to â€Å"anticipate† what you will be like as a student at UD, that does not mean they are asking for idle speculation. A strong response to this essay will show how your projection connects back to your experiences. Once you start thinking about the question in these terms, then you can use your 200 words to start sharing some things with the admissions committee that they may not have been able to learn from reviewing your grades and test scores. For example, you might say that you will be excited to start participating in small seminar discussions about literature because all throughout high school one of your favorite activities was going to the science fiction and fantasy book club. Nothing makes you happier than getting into an argument about the racial politics of J.R.R. Tolkien’s The Lord of the Rings (are the orcs really bad guys who can be killed with impunity?). Maybe outside the classroom, you will want to continue volunteering as a reading coach at a local elementary school in preparation for your intended career as a teacher. As you talk about what excites you inside and outside the classroom, you will want to try to make sure that those two things are related. In the example I’ve been discussing, there is a common theme: a love of reading . On the whole, you will want to stick to talking about academic and community-service topics. This is not the time to say that you are excited about going to parties and experimenting with alcohol. If the social aspects of college really are part of what quickens your pulse, you can talk about that in a more wholesome manner. Maybe event-planning has always been your passion in high school, and you look forward to organizing student days for UD’s Athletics program. But there is one more part in this question that adds a considerable amount of depth. UD not only wants to know where you will expect to thrive, but also what kinds of challenges you will expect to face. Here, it is okay to be a little bit vulnerable. It can often seem like the college admissions process is asking you to trumpet an endless line of success stories, but this part of the essay wants to see if you are good at recognizing your own limitations and figuring out ways to manage them. Maybe you are really close to your family, and you know you will miss being able to spend time with your brothers around the house. Whenever you talk about areas where you will have to stretch yourself, you will probably also want to offer a sentence softening the blow and saying that, even if you know you will be challenged, you are still looking forward to facing that challenge. If you know you are going to miss your family, you can also say that you are looking forward to sharing your college experiences with your little brothers and encouraging them to attend college as well. Like the previous question, this one is also asking you to be a little bit vulnerable. This question is asking you to both talk about one of your accomplishments at the same time that you talk about a challenge that you encountered. The first thing to recognize is that this question is asking you to dig a little bit deeper than your activities list. The admissions committee probably already knows that you have won your high school’s community service award or made the varsity baseball team in your sophomore year. The trick is to focus on one accomplishment in particular, a challenge where you pushed yourself outside of your comfort zone, even if it does not appear on your activities list. For example, maybe you were already a competent trumpet player, but you decided to learn a new instrument and audition for your district orchestra on the french horn. You might talk about putting in extra hours while practicing in the basement and how you had to muffle your sound, or putting in an extra shift at work on the weekends in order to afford French horn lessons. Maybe you made the district orchestra in the end, in which case you can finish your essay on a happy note. It’s also possible that you didn’t make the district orchestra, but you can still say that you are proud of the time you put into trying something new, and that the extra effort made you a better musician. The point of this prompt is not to add another â€Å"achievement† to your activity list, but rather to give the admissions committee a sense of how you challenge yourself and what you do when things get difficult. One especially important aspect of this prompt is addressing â€Å"who or what you turned to for support.† As you probably recognize, your accomplishments are probably not solely the result of your own individual effort. Maybe you had parents who clothed you, maybe a good teacher offered some especially useful feedback, or maybe your friends were there to commiserate when you faced a setback. One of the most important marks of maturity that this prompt is looking for is this: Do you have the capacity to reach out for help and support when you need it? Submit your essay and we’ll get back to you with helpful edits. This is probably the hardest prompt to address because it can be very easy to sound bitter. Everyone suffers setbacks, and we sometimes need to vent when we are just talking amongst our friends. Also, sometimes â€Å"anger† might be the appropriate response to injustice. As Audre Lorde says, â€Å"Anger is loaded with information and energy.† But as you answer this question, you should try to put the emphasis on what you did after you were denied an opportunity or were treated unfairly. Maybe you were passed over for a promotion at work, and you needed to go home and blow off some steam so that you could come back the next day and continue to do your job. Or maybe you went home, did some research, and found that your workplace had a history of not promoting people who look like you. However, when responding to this prompt, you want to put the emphasis not on the moment of suffering and grievance, but rather on what you did to regain your own sense of agency and dignity in the aftermath. You might also interpret this prompt in a slightly more banal way: Maybe you received a bad grade on a paper. You thought you deserved better, but then at home you took a few moments to really look at your essay and realized that there really were some logical gaps. As with the previous example, you want to put the emphasis on what you did after the moment when you thought you were being treated unfairly. Maybe before handing in your next paper, you made sure to ask a friend to read it, and you offered to read their paper in exchange. At UD, you might talk about how you hope to take advantage of the writing center in order to get a fresh perspective on your paper before you turn it in. It’s also possible that you do not feel like you have ever been treated particularly unfairly. Or maybe you feel like the few moments of unfair treatment you might have received pale in comparison to the injustices suffered by others in your community. If that is the case, you should feel free to talk about the injustice that you see in your own community and what you have done or hope to continue doing to fight it. Only answer if there really are unique circumstances. This is not the place to air your grievances about a chemistry teacher who â€Å"had it out for you† — even if that’s true, you don’t want to draw attention to interpersonal conflicts in your personal essays. An example of situations in which you want to write a response to this question might include: Your grades were unusually low the fall of your sophomore year because you suffered an especially serious illness that made you miss class for three months. Hopefully after you recovered, your grades did as well. Also, note that while you have 500 words to respond to this question, you should not feel compelled to use all of that space if you do not need it to give a straightforward account of your situation. If you only have one grade to explain, and you can do so in two brief sentences, you should stop there. With all of your other essays being less than 200 words, a 500-word essay on the special circumstances that led you to get a C in Spanish 2, but an A in Spanish 1 and Spanish 3 will sound strange. You want to minimize the amount that your admissions officers spend focusing on your lower grades. In this short question, UD is asking you why you would want to attend the school in particular. Though there are only two sentences, you do not want to say something generic like â€Å"I am excited about UD because I will get to learn from experienced professors.† The same could be said for just about any university. One way to approach this question is to focus in on a specific event or club that UD offers. Maybe you are interested in studying urban planning and were excited to learn that the Department of Energy and Environmental Policy recently held a symposium on â€Å" Smart Cities and Sustainable Energy .† Maybe your older brother went to the University of Delaware, and you remember hearing stories about Twilight Induction . Whatever you say in these two sentences, you want to show the admissions committee that you have taken the time to research UD and that you are not just checking the boxes on one more application (even if you really are applying to a number of different schools).

Black studies about slavery Essay Example | Topics and Well Written Essays - 750 words

Black studies about slavery - Essay Example This paper gives a brief reaction to the video about Frederick Douglass, new things learnt from the video and the times he lived in, critically rating the video as a device for learning about Douglass and his times. Though the video paints a gloomy picture of what transpired from the pre-colonial Africa to the post-colonial Africa concerning slavery and slave trade, it is clear that some heroes such as Frederick Douglass spend a better part of their lifetime and great efforts in refining the American dream. One can deduce from the brief biography of Frederick Douglass that while the slave trade could not be prevented especially due to the large number of nations involved, it was possible to tame slavery more so that which consisted of torture and other inhumane acts. Frederick Douglass came out as a strong social reformer, who championed for the rights of the African Americans, his slavery status notwithstanding. This was especially so because despite being a diplomat, he was also a great orator and writer. This means that one had to be courageous enough to present a tough stance to the authorities and all the parties involves without giving it a second thought, at least according to the video. Perhaps another important point worth noting from the video is that while Frederick Douglass fought slavery through his antislavery writing and through the political front, it became apparent even to the whites that slavery was causing more polarization as opposed to driving the nation towards achieving the American dream. Although the video does not explicitly reveal how Frederick Douglass escaped from slavery, it is particularly clear that his strong stance for women’s rights gave him an edge in fighting slavery especially when more people from diverse backgrounds started believing in his ideology. Certainly, the nineteenth century was the most traumatic period for the African Americans especially those that were subjected to hard labour. From the video about

Description of a place Essay Example | Topics and Well Written Essays - 250 words

Description of a place - Essay Example It looked like a rat’s nest. The tub was full of mud. For a house that had to be sold on the market, this house needed some major rehabbing—and it was not going to be an easy job. Description #2 The old Victorian house had character oozing from every inch of its walls. Walking through the front door, one could plainly see that this house was fit for kings. Elegant paintings hung on the walls. The gilded edges of the paintings shone like pure gold. Apart from some minor issues in the kitchen and the bathroom, the wine-colored velveteen armchair in the living room and ornamental Turkish area rugs provided an inviting scenario in front of the fireplace. A pair of pink satin slippers awaited someone’s return at the base of the armchair. On the mantle, a large collection of porcelain Lladro figurines graced the entire room in various poses. No wonder this house was being put on the market for $500K. BIBLIOGRAPHY Palika, Liz, and Sheri Wachtstetter. Puppy Love. US: Joh n Wiley & Sons, 2009.

Monsato Company †A Question in Agricultural Ethics Essay Example for Free

Monsato Company – A Question in Agricultural Ethics Essay Monsato Company is a Missouri-based company founded in 1901 by John F. Queeny and his wife Olga Monsato producing saccharine. In the mid-1940s, Monsato Co. began developing agricultural chemicals and throughout the 1960s and 1970s, herbicides were developed and introduced to the farmers. In 1981, a research group was established and the business’s primary focus was molecular biotechnology. In 1982, Monsato Co. bought Jacob Hartz Seed Co., a company known in the Midwest for its soybeen seeds. Also in 1982, scientists working for Monsato Co. produced the first genetically modified plant. In 1996, RoundUp Ready Soybeans were introduced possessing an in-seed herbicide. Several other in-seed herbicides are introduced in 1997 by Monsato Co. such as RoundUp Ready Cotton and RoundUp Ready Canola. Also introduced is an in-seed insect protection called YieldGard Corn Borer. In 1998, Monsato Co. combines the technology of in-seed herbicides with their in-seed insecticides into one product for its corn seed. In 2002, Monsato Co. identifies corn hybrids, which yield more ethanol per bushel than normal corn. Later this same year, they also identify a similar hybrid in their soybeans, which will produce more oil than a normal soybean. In 2004, Monsato Co. creates American Seeds, Inc (ASI) to support regional seed business with capital, genetics, and technology investments. In 2005, Monsato Co. acquires four companies Fontanelle Hybrids, based in Fontanelle, Neb, Stewart Seeds, based in Greensburg, Ind., Trelay Seeds, based in Livingston, Wis., and Stone Seeds, based in Pleasant Plains, Ill. In 2006, they acquire several other local seed companies, some family-owned, including Diener Seeds, Sieben Hybrids, Kruger Seed Company, Trisler Seed Farms, Gold Country Seed, Inc., Heritage Seeds and Campbell Seed. Over the next several years, they also acquire other local and regional companies and continue their research and development of genetically altered seeds. Over the course of a few decades, Monsato Co. has gone from a small company making saccharine to a Midwest agricultural giant manufacturing genetically altered seed. 1 A Possible Solution: Deregulation Although the idea of producing more crops with less cost, such as additional chemicals, pesticides, and herbicides may sound, the fact remains that Monsato Co. is not only toying with nature, they are also putting smaller family-owned companies out of business. In the past several years, organic foods have become more popular. Consumers want to feed their families healthy food, not food filled with chemicals. In 2005, the United States Department of Agriculture (USDA) decided to back Monsato and other biotech companies by supporting the deregulation of genetically engineered (GE) alfalfa. This would mean that the GE companies would have no restrictions on their technology and its use.2 Deregulation has its obvious problems. Organic crop company leaders, such as Stonyfield, Whole Foods, and OrganicValley believe that GE crops use a higher amount of toxins, herbicides, and water. Also the claims of higher crop yield will not be met and the price of this seed will be too costly for the average farmer. There is also the potential of cross-contamination of crops where a farmer using GE seed spreads the toxins to his organic neighbor through groundwater. This could lead to the organic farmer’s crops getting contaminated and his losing his license to sell organic products. Stonyfield and other organic companies opposed this ruling and in 2010 it went to the Supreme Court. The decision was that deregulation could not take place without the USDA making an environmental assessment of the genetically enhanced seeds used, and an injunction was put in place preventing the planting of GE alfalfa seeds. David and Goliath Biotech companies lobbied heavily in Washington. However, the smaller organic supporters caught the ear of the USDA and as a result persuaded them to conduct a meeting of the minds of both sides. The problem was clear – there was an incredible amount of support, political and financial, in favor of GE alfalfa. The result was that the UDSA would allow deregulation. The organic companies and farmers were faced with the fact that GE alfalfa was here to stay. What was left to fight over was whether it would be complete deregulation or one with restrictions. In their opinion, it was better to have some measure of control than no control at all, so the organic community stayed and fought. They brought to the table demands for reassurance that â€Å"(a) organic farmers whose crops become contaminated by GE alfalfa must be compensated by the patent holders for their losses due to losing their organic certification and (b) the USDA must oversee all testing and monitoring of GE crops t o ensure compliance as part of its role in protecting all US agriculture.† 3 The organic community won that portion of the battle. Conclusion The organic community may have won that battle, but they lost the war. Chemical companies and genetically engineered seed are a mainstay in today’s agriculture. Along with that they bring with them the potential for contaminated soil and damaged and lost crops of the small, everyday farmer. These farmers and family-owned businesses are being swallowed up on a regular basis. As the world’s population grows so does the demand for an ever increasing need of better, more enhanced, products. Technology provides us with the knowledge and growth for these, but in its wake leaves behind the things that matter very much to clean air, clean soil, fresh water and â€Å"pure† food. References 1) Monsato. (2010). Monsato. Retrieved from http://www.monsanto.com 2) Pearson, C. (2010, March). The Most Unethical Company is also Best Corporate Citizen. Cause Integration http://www.causeintegration.com/2010/ the-most-unethical-companyis-a-best-corporate-citizen-what-gives/ 3) Hirshberg, G. (2011, January). Speaking with One Voice to Stop Monsato and Biotech. Huffington Post, http://www.huffingtonpost.com/gary-hirshberg/speaking-with-one-voice-t_b_816447.html

censorhf The Banning of Huckleberry Finn Essays -- Adventures Huckleb

No Justification for the Banning of Huckleberry Finn Columnist James J. Kilpatrick wrote that Huck Finn is "a fun book for white boys to read. For black children, I have come to realize, it is a brutal slap in the face." He condemns the book because of its use of the word "nigger." Many school districts have banned this book for the same reason. Since the Civil War, racism has been a very delicate issue with the American public. Whereas some people have tried to transgress this issue, pretending that race no longer plays a significant role in our country, other people still believe that there are serious racial dilemmas in the United States. I am one these people. However, unlike some, I do not believe this problem can be solved by avoiding or sugarcoating the issue of race, as James L. Kilpatrick and several schools appear to be doing. In the novel Adventures of Huckleberry Finn Mark Twain presents an adventure story filled with deeper meanings and controversial topics, two in particular being slavery and racism. Despite the usage of the word "nigger" and the stereotypical portrayal of African Americans, I do not think schools have any justification in banning this book from reading lists. Mark Twain wrote Huck Finn during the Reconstruction period in the south, at a time when most Americans wanted to forget all about the institution of slavery and its consequences. However, Twain set the time period of this novel prior to the Civil War when slavery was at its peak. Thus, the racist views he included in the book mirrored the attitudes of most southerners ... ...acist attitudes prevalent in South at this time. For all those school administrators who say that the language and ideology of Twain’s writing is offensive, well, maybe Twain wanted to offend people with this novel. Maybe he wanted to offend them so much that they would come to the realization that individuals should not conform to society’s standards, one of these standards being slavery. Until someone is offended, status quo doesn’t change. Maybe it’s about time that we remove the blindfold from our nation’s youth and stop trying to be politically correct. Maybe it’s about time that kids are exposed to the true horror of racism and prejudice so to detour them from repeating fatal mistakes. High school students are neither naïve nor stupid; they can handle the contents of this novel, and hopefully, learn from Twain’s messages.

E-commerce techniques and marketing strategy

The aim of Boo.com was to develop into the popular online international sports retail company. It was supposed to be a European trademark, but with a worldwide demand. At the beginning it wanted to work for both United States and Europe.The customers of boo.com could be described as ‘young, rich and style- oriented, approximately 19 to 25 year olds. The idea was that internationally the objective market should be anxious about sports and style trademarks supplied by Boo.com.According to the analysis the market for clothes in this field was determined as really huge, so the idea was that having just a small section of this market was enough for boo.com to be triumphant. That time the vision on the size of the market and the source of triumph was pointed out by New Media Age (1999). They stated:â€Å"The $60b USD industry is dominated by Gen X'ers who are online and according to market research in need of knowing what is in, what is not and a way to receive such goods quickly. I f boo.com becomes known as the place to keep up with fashion and can supply the latest trends then there is no doubt that there is a market, a highly profitable one at that for profits to grow from.† (Acito 2006)The development in market was in addition held up by trade forecasters, with judgment foretelling selling in the UK to rise from  £600 million to  £12.5 billion by the year 2005.Nevertheless, New Media Age (2005) did make a note of a number of uncertainties about this marketplace, stating:â€Å"Clothes and trainers have a high rate of return in the mail order/home shopping world. Twenty year olds may be online and may have disposable income but they are not the main market associated with mail order. To date there is no one else doing anything similar to boo.com†. (Acito 2006)The three different marketing strategies used in global marketing are characterized in different ways, have different aims and use different instruments for the achievement of set goals ; moreover, the targeted customer audience in the three cases is also different, and while standardized and concentrated global marketing strategies are somewhat similar, the standardized and differentiated strategies represent the two opposite approaches to the general design of the marketing campaign.However, all three strategies described are successful if properly applied, and the three examples of the global companies have proved this assumption.In reality, the choice of the global marketing strategy, depends on the specific characteristics of the company and the segments it wants to conquer; if all segments are aimed, it is possible to create differentiated campaign with variety of products or standardized campaign appealing to the common interests of consumers; concentrated strategy will work for the conquering one large portion of one or several marketing segments.Boo.com had concentrated marketing strategy. Concentrated global marketing is a kind of the global marketing str ategy which cannot be contrasted to the standardized approach, but which is a different choice for the company which wants to achieve success in one single chosen global market segment.This kind of marketing is used when the organization has large share of market in one or several small segments opposed to the concentration of efforts in the small share of a large segment. (Kotabe & Helsen, 2004)Concentrated global marketing is effective for the companies with the limited resources and for the companies of small business, but for the global companies it is essential to have a high reputation of the product.For example, the acquisition of the EnviroSystems by the Telecomm sales Network in 2006 has become one of the recent examples of the chosen concentrated marketing strategy on the global market; it may be similar to the standardized approach because it does not require changes in the strategy, but while the standardized approach is applied to all segments, the concentrated one is u sed only within the limited marketing segment or several segments. (Phillips, 2007)EnviroSystems is the company specializing in the production of disinfecting products, which presupposes in it that the company should use only concentrated approach due to the very special products it offers.

Lessons from Invictus

Invictus: Lessons about Leadership The movie Invictus provides a plethora of lessons about good leadership. First, the movie teaches us about how a good leader leads by example. This is because he/she know how important it is to people look up to them. An example set by the leader helps to drive people ahead when they see that what they are being told to do is in fact possible. The second lesson that the movie teaches about leadership is that a leader does not delve in to the self-serving act of revenge. This is because he/she recognize that the needs of the many must come before his.The third lesson is that a leader has a lot of belief in the goodness of others. He/she truly believe that given a fair chance people can reform and turn for the good. The forth lesson that the movie teaches us is that a leader must have a lot of self-belief. As a result when faced with adversity a leader will never back down. In fact he/she will further strengthen their resolve a push forward even harde r. The fifth lesson is that a leader know that he/she can alone work towards the fulfillment of the vision. Thus, when the need arises, a leader learns to trust the abilities of those who work for him by delegating.The sixth lesson that the movie teaches us is that a good leader give due importance to every one of his followers, no matter how seemingly small their role might be. This is because he/she know that every little bit matters and thus each individual must be give respect. The seventh lesson is that a leader must combine his /her vision with action as the leader realizes that a vision without it is impotent. The eight lesson the movie teaches is that a leader has a very clear vision about where he/she wants to go.This results in high self-belief and at times results in leaps of faith, when the situation demands it. The ninth lesson that the movie teaches us is that a leader is humble both in victory and defeat. This is particularly true in victory where he/she never claims the victory for him/her self but rather a victory for all. The final lesson that I have learned from this movie is that a true leader is truly passionate about his/her vision. Thus a leader is all about self-sacrifice for the fulfillment of his/her goals, despite all odds and adversities.

Logistics and Analysis of IGEHO 2011

Logistics and Analysis of IGEHO 2011 Introduction IGEHO is an international exhibition for hotel catering and extra-domestic consumption that took place in Basel, Switzerland from the 19-23 November 2011. The event was meant for anyone who is professionally involved in the hotel industry. The IGEHO event offered innovations, a complete market overview of products and services and a setting in which to meet familiar faces.Advertising We will write a custom report sample on Logistics and Analysis of IGEHO 2011 specifically for you for only $16.05 $11/page Learn More Alongside hoteliers, the event acted as a meeting point for professionals from the facility management industry and the care sector (homes and hospitals). In addition to this, visitors to the event were able to acquire valuable specialist knowledge about trends in the hotel industry. Happening at a difficult economic climate, the event provided a good opportunity for stakeholders in the hotel industry to find the right partner in good time so as to be able to react successfully to changes within the industry. At a time when conserving energy is a priority for every organization, IGEHO provided participants information on energy efficiency for them to apply in the hotel industry. Additionally, the event gave participants who would like to invest money in the hotel industry in the future an opportunity to learn the basics of how to run their businesses. This was achieved through a lecture given on hall 2.2 with the theme â€Å"Atmosphere for the Hotel Guest: Focus on Women.† The choice of topic was based on the assumption that hotels are generally better tailored to the requirements of men than women. By placing the focus on women, the event organizers sought to give participants an answer to the question of how female hotel gusts differ from their male counterparts (IGEHO, 2011). Ideally, the event featured over 800 exhibitors displaying thousands of products, services, and innovations in the hotel industr y (Allen, 2010). This report looks at the logistical support for IGEHO to determine if the event was a success or not in relation to other events. The report also looks at the main suppliers (Butterworth, and Rukavina, 2002) during the event and gives a Gantt chart giving the schedule of the event. Logistical Support for the Igeho Event Events like IGEHO 2011 are leisure activities and work possibilities for people and logistical support is important if they are to be a success. Events bring people together and make them have a good time. They enhance the quality of people’s life by providing significant economic benefits and can also provide revenue for special projects. Regardless of size, events require a high degree of planning, a range of skills and a lot of energy.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Andersson and Wesslau (2000), when using e vents, companies get the possibility to have their own right to the consumer during the duration of the event. This means that if a company manages to get the consumer to attend the event, the distortion from the competitors will be gone or at least minimized during the duration of the event. Also, events such as IGEHO, which largely concentrates on the hotel industry contains tangible elements, such as food, beverages and other products sold or given away, but are essentially a service in that they consist of intangible experiences of finite duration within a temporary, managed atmosphere. As with all services, this experiential â€Å"product† is produced and consumed simultaneously, is highly heterogeneous and very difficult to store or control (Allen, 2010) hence the need for proper planning. Ticketing Ticketing an event such as IGEHO is an immensely complex task, involving thousands of tickets. Hence, ticketing is one of the most significant programs of mega events such a s IGEHO 2011. The ticketing that regards customers becomes, directly and indirectly, a critical factor for the success of the event and, consequently, it must be set up and realized in more professional and coherent way with the context of which it is to be situated (Cherubini and Iasevoli, 2007). For IGEHO, the tickets were available from the event’s website www.igeho24.ch. Participants to the event were able to purchase their tickets online two months before the event kicked off. Selling tickets online provided convenience to the participants since they did not have to cue to obtain their tickets. Additionally, the event organizers were able to get good returns since they were selling their tickets directly to the public. The ability to purchase tickets at any time that suited them not only enabled the participants to make informed choices on the part of the event they wanted to attend but it also eased the pressure on the organizers phones consequently cutting their cost b ase significantly. However, since not all participants to the event have access to internet connection, the organizers had booths in various countries where one could buy IGEHO tickets. These were available from the stands at the entrances of shopping malls and event venue. In addition, portions of the tickets were sent to special guests personally (IGEHO, 2011). Transportation On Saturday, November 19 and every other day of the event at 08.15 am, a special train would move from the city center to Basel SBB where the trade fair was being held. Participants were not charged for this ride since the event organizers met the cost. Throughout the day, the number of speed trains heading to the trade fair was increased to enable anyone who missed the special IGEHO train to get to the venue in good time.Advertising We will write a custom report sample on Logistics and Analysis of IGEHO 2011 specifically for you for only $16.05 $11/page Learn More The event organize rs chose speed trains as the mode of transportation to the event to avoid traffic jams, which are inherent in Basel. The IGEHO organizers had also made a special arrangement with the RailAway Company to offer 10% discount on the outward and return journey to Basel SBB and on the transfer to the trade fair grounds for those who missed the IGEHO train. For those who did not wish to travel by rail, the organizers had contracted reliable bus companies and taxi operators to transport guests to the event and back. However, this was done at the guests’ own expense (IGEHO, 2011). Human Resources Human resource management is much more than recruitment and selection of staff and volunteers; it is a wide-ranging activity, involving the long-term strategic development of the event organization. The expected outcome of this is a positive culture of commitment and cooperation developed in the process of managing the work force (Wagen, 2007). In events, there are also the volunteers. They a re representatives from the community who freely choose to give their time and skills to support club activities for no payment other than reimbursement for out of pocket expenses. Volunteers come from all age groups, educational backgrounds and genders (Cherubini and Iasevoli, 2007). People generally volunteer to have fun, socialize, learn new skills, help others, develop new friends, explore career opportunities etc. (Getz, 2007). Working with volunteers requires that their special contribution to the success of the event be acknowledged and shared. Working with volunteers requires consideration, flexibility and enthusiasm because volunteers often work for the ‘fun of it’ of for charitable purposes. Volunteers require just as much management and coordination as employees (Tassiopoulos, 2005). For the realization of the IGEHO 2011 event successfully, there was need for adequate, competent and well-qualified human resources to achieve the goals of the event. In this sen se, the staff employed in the IGEHO Event consisted of the Swiss Hotel Industry personnel and organization company’s staff. These people had responsibilities from the beginning to the end of the event. In addition, during the staging of the event the personnel in charge were assigned to serve the participants and the audience. In the IGEHO 2011 event, a total of 38 employees were assigned including 13 employees in organization, 15 for stage setup and enter-exit controlling, 6 people in branding, 4 people in promotional and advertising business.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The personnel were trained people and were selected according to the job requirements. Volunteers were 33 people and students from various Swiss hotel industry institutions. The students were assigned to meet the needs of the audiences and provide the necessary assistance in the hall during the event. Two week training was given to the volunteers for the event (IGEHO, 2011). Marketing and PR In management of the events, public relations have two roles. On the one hand, it supports marketing activity in the form of promotions; on the other hand, it is also the tool that disseminates non-promotional information to other target publics that are important to the organization (Anderson, 2004). An event’s leading aim is to achieve positive coverage on the media for the event without paying for the space or air-time it occupies. Strong relationships with the key media and a range of innovative techniques and tools in order to evoke an attraction are important when trying to create t he desired media exposure (Masterman, 2004). In addition, media relations and publicity should be given a lot of attention. A well-planned publicity campaign should run alongside any advertising campaign. Ideally, this drive should be spread over the period of months, building up to a peak shortly before the event. Early warning allows potential participants and spectators to book the event in to their diaries and prevents potential clashes with rival attractions (Tassiopoulos, 2005). To promote the IGEHO 2011 event, various activities were organized in the city centre, in shopping malls and in hotels. Brochures and leaflets were distributed in areas of heavy pedestrian traffic (Berridge, 2007). In addition outdoor advertisements were done. Some attendants of IGEHO were determined by online voting by public people from the official web site of IGEHO www.igeho24.ch. By carrying out e-mail based subscription system of voting, the event participants also achieved the chance to win vari ous gifts. In addition, it was announced some surprise awards would be distributed to the lucky participants by drawing during the event. Wide coverage to reports on the subject was given in the local and national press, on web pages and official web site of IGEHO within the scope of public relations (IGEHO, 2011). The IGEHO organizers created a strong brand and visual image for the event that was withdrawn from IGEHO’s strong hotel industry background while at the same time creating a clean commercial look that would appeal to European investors where participants were drawn from. After developing a strong message – ‘Atmosphere for the Hotel Guest: Focus on Women’ the organizers formed a management team that focused on systematically developing a targeted participants list. The team then circulated targeted invitations to over 20,000 potential delegates. To market the event further, the organizers formed the IGEHO Forum where lively discussions about the event were held. These discussions were chaired by Heinz Margot a well-known Swiss television presenter and covered various industry topics (IGEHO, 2011). Additionally, the organizers also used social websites like twitter and facebook to promote the event (Wagen, 2005). Risk Management The goals of risk management (RM) in events like everywhere include the protection of assets, to minimize legal and financial liabilities, to control potential loss, properly manage growth, and to operate responsibility. Risk management recognized in varying degrees as a key component of the responsibilities associated with the planning and producing events. It is often perceived as a function that is carried out once an event has been conceived, designed, and organized. RM should be thoroughly embedded in the event design and throughout its development and production process to ensure the risks associated with the event are managed effectively and cost efficiently (Silvers, 2008). To reduce the risk s that may occur during staging of the event, the logistical team had ambulances and medical teams on standby before the start of the event. In addition, to ensure the security of the event professional security staffs were assigned. Event Participants Meeting, Receptions and Hospitality To welcome the participants in to the hall, controllers, routing attendant’s volunteers were supposed to meet the people and guide them. In order to provide employee communication, intercom, wireless radio and mobiles were used. Before the event, time audiences were taken in by ticket controlling on a regular basis. Entries were provided in to two different doors. Assigned people directed the audience to different booths by asking them what they wanted to learn. In the VIP entrance, the audiences were taken into the same way. Front part of the VIP gate was devoted to protocol. Private catering was treated for the VIP guests (IGEHO, 2011). Analysis of the Suppliers Needed Like any other big ev ent, the IGEHO organizers could not organize the event on their own and had to look for other suppliers to assist them in making the event a success (Butterworth, and Rukavina, 2002). Road Traffic Office Since the risk of road traffic accidents is higher in international visitors compared to local residents, the IGEHO organizers had collaborated with the Swiss Road Traffic Office (SRTO) to ensure that there were no accidents involving participants to the event. The highway patrol officers taking part in the event had been retrained and improvements in the secondary road network including lane widening and lane separation in dangerous ‘hot spots’ near the location of the event was carried out. The highway patrol officers created awareness among event participants on the side of the road they were supposed to drive, importance of wearing seatbelts, limiting the use of alcohol, and avoiding driving when tired. The officers were also required to give directions to motorists who did not know the venue for the event. Cabeza Cleaning Company In order to ensure that the city was kept clean during the duration of the event, the organizers contracted 326 street cleaners from Cabeza, a private cleaning company who manually removed approximately 20 tonnes of rubbish from city streets, which is twice the usual amount. Up to 5000kg of rubbish was removed from the IGEHO site and 197sq m of city footpaths and 8000 sq m of city roadways were cleaned three times a day, which is equivalent to approximately 180 football fields. In addition, there was a team of 12 anti-graffiti cleaners who were employed around the clock removing approximately 1300 instances of graffiti. G4S For any event to be successful, security of the participants has to be guaranteed. To ensure the security of participants at IGEHO, the organizers had contracted security firm G4S to manage crowds in areas where pedestrian volumes increase quickly. This included areas such as near transport interc hanges, station platforms, fairground exits, bridges, and ticket booths/ticket gates. During the event, G4S was supposed to provide security and stewarding duties as communication between the two types of staff is critical for the safe management of crowds. G4S had selected stewards with appropriate competencies and they had also received training in fire safety, emergency evacuation and dealing with incidents such as bomb threats. Two months before the start of IGEHO, G4S was already deeply involved in risk assessment and planning for the event. Working with the IGEHO staff, it participated in everything from security preparations and consultancy to the actual operations covering the whole 5-day event, starting on 19 November. Overall, G4S had provided 600 security officers to ensure the round-the-clock safety and security of the 80,000 visitors who descended on the Swiss city to take part in IGEHO 2011. ABB Group of Companies Although no incidents related to electrical hazards hav e been reported in any major event, there is always the potential of electricity causing death to workers, participants or members of the public due to the temporary nature of some installations. The supply of electricity may also present an issue in that lighting levels need to be maintained at an adequate level to help people evacuate. The IGEHO organizers had contracted the ABB Group of Companies to provide lighting at the event venue. This came from the need to provide generators in case of any power failure during the duration for the event. Table 1: Gantt chart giving the schedule of the event ACTIVITY SEPTEMBER OCTOBER NOVEMBER Week 1 2 3 4 1 2 3 4 1 2 3 4 Committee Training Legislation Marketing PR Event Event Evaluation Table 2. Explanation of the Gantt chart Time Frame Schedule of Event Sep. Wk. 1-4 Formation of the committee, search for volunteers and hiring of staff Oct. W k. 1-2 Training of volunteers and staff who took part in the event Oct. Wk. 3-4 Procurement of the required licenses to ensure that the event complied with the Swiss law Oct. Wk. 2- Nov. Wk. 2 The four weeks were devoted to marketing and PR in the countries where participants were drawn from. Nov. Wk. 3 The date for the event Nov. Wk 4 Various committees’ hand in their reports for the event. The reports highlighted the challenges that every team met and gave recommendations of how this could be mitigated for an effective hosting of IGEHO 2012 Conclusion and Recommendations This paper has presented the findings of a study about the dimensions of event management and event marketing. This has been done by reviewing the literature for event management and event marketing and approaches of how this was applied in IGEHO. While most of the literature focuses on the entire event management, this paper focuses on the logistics of event management named ticketing, transport ation, human resources (volunteers and trained staff), budgeting, marketing and PR and risk management. The study illustrates that the event management logistics in the literature had been applied in to the 2011 edition of IGEHO organization and the event was successfully managed and marketed. The organization owners and the exhibitors have reached their objective and reached the number of people targeted. Recommendations Although most of the objectives for the event were realized, the report recommends the following for successful staging of future IGEHO events:- The planning committee should be formed early in advance to ensure that adequate time is accorded to the planning process The marketing and PR campaigns should run for a longer time to ensure that the participants surpass the 80,000 mark that the event organizers always target. The event organizers should pay more attention to the issue of public health and safety risks that are inherent in mass gatherings and how to mana ge those risks when planning for the next event since this was not handled properly in the previous event. References Allen, J. (2010) Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management. New York, Wiley. Anderson, J. (2004) Teamwork: Interactive Tasks to Get Students Talking. New York, Delta. Andersson, M. and Wesslau, A. (2000). Organizing for Event Marketing in Order to Change Brand Image and Increase Sales. International Management Master Thesis, 16(2), 19-20. Berridge, G. (2007). Events Design and Experience, Events Management Series. Elsevier. Butterworth, S. and Rukavina, V. (2002). The Event Sponsorship. New York, Wiley. Cherubini, S. and Iasevoli, G. (2007). Marketing Trend in Europe Conference. Paris. Getz, D. (2007) Event Studies: Theory, Research and Policy for Planned Events. London, Oxford. IGEHO. (2011) Trendsetting in the Hotel Industry. Igeho 2011. [Online] Web. Masterman, G. (2004). Strategic Sports Event Manageme nt. Butterworth-Heinemann, Oxford. Silvers, J. (2008). Risk Management for Meetings and Events. Burlington, Butterworth-Heinemann. Tassiopoulos, D. (2005). Event Management: A Professional and Developmental Approach. Lansdowne, Juta Academic. Wagen, L. (2005). Event Management: For Tourism, Cultural, Business and Sporting  Events. Perth, Pearson Education. Wagen, L. (2007). Human Resource Management for Events; Managing the Event  Workforce. Burlington, Butterworth-Heinemann.

Capital Markets and Investment Banking Process Essay

Capital Markets and Investment Banking Process - Essay Example The different types of capital instruments that constitute an investment portfolio have also been described. Lastly, recommendations have been provided regarding the selection of assets for the construction of an effective and efficient portfolio. Investment Banking Process for an IPO Initial Public Offering (IPO) refers to the process of issuing shares by a company to the public for the first time in its history. It is mainly done to raise capital or funds in the form of share capital to be utilized by the company in its business processes. An IPO process typically consists of three key steps. They are: a) Preparation; b) Market approaching strategies; and c) Going public. Investment bankers are selected by the company for the purpose of coordinating the whole process of IPO. Hence, investment bankers form an important part of the IPO process and perform various functions during the whole process. The investment bankers give valuable advice to the company regarding how to go about t he whole process of IPO. The underwriting functions related to the IPO are also performed by the investment bankers. ... The investment bankers are mainly selected by the companies because of their expertise in the field of obtaining the best selling price of the shares to be issued by the companies (O'Rourke, 2007, p. 209). Hence, investment bankers are found to have three tasks to be performed by then in case of IPOs. They are: a) Given the existing conditions in the market, the investment bankers help the companies to design the securities of the companies to be offered by them in a way that are most attractive to the public; b) The investment bankers buy those securities from the companies; and c) They resell those securities to the investors or the public (Besley & Brigham, 2008, p. 83). Asset Class Selection for an Investment Portfolio Portfolio of an investor consists of combination of assets or asset classes. An asset class can be defined as a combination of different types of securities such as shares, bonds, mutual funds, etc. which, taken together, serve the purpose of providing specific con tribution to the portfolio of the investors. Such contributions are in the form of risks associated with the securities chosen, the return generated from the assets and covariance of return that exists between other classes of assets. The diversification of assets included in a portfolio can be achieved at two levels. One is while choosing a large number of assets and the other one is while choosing different types of asset classes to form the portfolio. Various factors are needed to be considered while selecting asset classes to form an investment portfolio. They are: a) Expected return of the portfolio; b) Diversification benefits; c) Required scale of investment; and d) Liquidity. The returns that are expected from the asset

Australia Study(Issues for Australias presentation) Essay

Australia Study(Issues for Australias presentation) - Essay Example Others believe that parents and schools should be responsible for inculcating moral values and shaping behaviour of children. In this paper we will discuss who should be responsible for teaching ethics to Australian children. A brief background of the country and culture will be presented in this paper. The role of parents, teacher, and social institutions in providing education of ethics to children will be discussed. Australia is placed in the Southern Hemisphere and constitutes most part of the Australian continent. The country is fairly developed economically and militarily. It is the thirteen largest economy of the world. The country is also placed second on the Human Development Index. Australia is also a highly urbanized country meaning most of the population resides in the urban centres. The country is member of all the notable world organizations and enjoys a dominant position in the world due to its financial position. The quality of life and life style standards in Australia are very high, and corruption level is extremely low (World Audit Organization, 2001). This has included Australia in the list of developed worlds. Financial markets of the country are very developed and this has made the country integrated with the world. Australian culture is individualistic in nature. People follow westernized trends and this is evident in cinemas and theatres of the country (Teo & White, 2003). American pop culture is famous in the country and the society is independent. People live their lives in an independent way without family pressures typical in the eastern societies. Individualist culture is prevalent and people see themselves as individuals rather than as collective units. Australian culture is also influenced by the immigrants who constitute a significant minority. Immigrants are also growing at a fast pace because the population of the country is not growing rapidly. Immigrants have now become